International media rights of Serie A: MP & Silva, IMG and B4 Capital respond to the call for tenders

The marketing media rights agencies MP & Silva, IMG Worldwide and B4 Capital responded to the tender of the Lega Serie A and its media advisor Infront for the distribution of international audiovisual rights to the Serie A TIM 2015-2018 period, said the professional league that manages the Italian first and second divisions on 15/10/2014.

Candidates had until 15/10/2014 to 12:00 CET to make their offers. "The Lega Serie A will conduct a review of the information submitted and reserves the right to assign the rights at its meeting scheduled on 20/20/2014, according to the terms and conditions set forth in the call for tenders published on 30/09/2014," stated the Italian league on 15/10/2014.

Serie A: the league is seeking between €180m and €200m in revenues per season between 2015 and 2018 for international broadcasting rights

• The media rights and marketing agency Infront is the media advisor to the Lega Serie A until 2018 (with an option until 2021) for the sale of its domestic and international media rights.
• The media rights agency MP & Silva manages the international media…