Germany/DFB: Continental (tyres), official partner of the men's national teams (2023-2026)

The German tyre brand Continental has become an official partner (second level) of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced the German Football Association on 13/10/2022.

The agreement covers the men's national team and the U21 team. Continental will benefit from "comprehensive rights to visibly accompany the teams with communications at all matches in the future," explained the body.

The DFB recently welcomed two other new official partners for the men's national team: German door manufacturer Hörmann, which extended its agreement for four seasons "until summer 2026" on 16/09/2022, and the Maltese sports betting operator Interwetten, also committed for four years from 01/01/2023 as part of a deal signed on 26/09/2022.