Premier League: Liverpool FC, first club to offer virtual merchandise for avatars on Meta platforms

Liverpool FC (Premier League) is offering virtual merchandise on the online stores of the Meta platforms - Facebook, Messenger and Instagram - which allow fans to personalise their avatars on these three social networks, announced the English club on 14/10/2022.

Each user can dress up their virtual avatar in the Liverpool FC home shirt, away shirt or lifestyle collection. The club joins fashion brands Balenciaga, Prada and Thom Browne, which are already present on the Meta Avatars Store.

Liverpool FC's first collection of official digital merchandise is available in the USA, Canada, Mexico, Thailand, Spain and Italy from 14/10/2022, as well as in the UK, where Meta launched its online avatar store in early October 2022. The collection will also be soon be available in virtual reality. Each kit is priced at $1.99 (€2 as of 14/10/2022).

"We're incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool FC and create their own individual club-coloured avatars. Having a…