Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

News Tank Football - Paris - News #26779 - Published on 17/10/14 at 15:30
©  D.R.
©  D.R.

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar partnership with Borussia Dortmund (Bundesliga) on 11/10/2014.

Capri-Sonne becomes a partner of the youth academies of all four German clubs. The brand will be visible in the stands designated for the families in the respective club stadiums, and brand products will be marketed in the stadiums. The brand, owned by the American group ADM (Archer Daniels Midland) since July 2014, wants to develop its profile among children in Germany.

Jean Tigana Capri-Sonne - ©  D.R.

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Capri-Sonne AG
  • Sector: juice drinks
    • Capri-Sonne was acquired by ADM (Archer Daniels Midland) for…

©  D.R.
©  D.R.

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