Panini: "We've already produced one billion sticker packs for the 2022 World Cup" (A. Guerrini)

"We have already produced one billion sticker packs for the 2022 World Cup, which is the usual volume, and we have the means (paper, machines, manpower) to produce another billion. We will now activate our marketing plans," said Alain Guerrini, president of Panini France, during the presentation of the collection launched by the Italian manufacturer of cards and stickers for the 2022 World Cup, on 12/10/2022.

"Consumers are demanding. They are no longer satisfied with picture sleeves and albums, they want more structured products. For example, we are selling more and more hardback albums, which are more expensive than paperback albums. We are in a business mindset where we are not systematically looking for volumes, but rather to enhance our products and improve their quality," said Guerrini.

"NFTs are neither a vulnerability nor an opportunity, but a reality. At Panini, our targets are above all children and teenagers: we cannot operate on a speculative logic and for this reason, we do not wish to offer products for purchase with virtual currency. The physical dimension remains at…