UEFA: Sportfive/Fortius AG joint venture, "global exclusive hospitality provider" for Euro 2024

2024 Hospitality Experience AG, a joint venture between the marketing agency Sportfive and digital sports experience platform Fortius AG, has become the "global exclusive official hospitality provider" for Euro 2024 (played in Germany, 14/06 to 14/07/2024), announced UEFA on 19/10/2022.

"UEFA has for the first time appointed a company for both the commercialisation and delivery of the official hospitality packages for UEFA Euro. 2024 Hospitality Experience AG will create, promote, sell and deliver unique ticket-inclusive hospitality packages for Euro 2024," explained the body. The packages will be marketed at prices ranging from €990 to €1850 from 01/12/2022, with a pre-sale period starting in November 2022 for box holders at each of the ten venues involved in the competition.

"The Euro 2024 official hospitality programme will guarantee premium tickets, gourmet catering and elite viewing positions at top-class venues from a wide range of exclusive packages," added UEFA.

• The German Olaf Bauer, executive vice president of Sportfive, is the managing director of the joint venture…