Media: Spring Media acquires Netherlands-based media rights agency Athletic Sports Group

Spring Media has acquired the Netherlands-based sports media rights agency Athletic Sports Group and its combat sports subsidiary Fight Globe, announced the Swedish media rights agency on 20/10/2022. The group will have "an annual turnover in excess of €50m."

"The addition of Athletic Sports Group provides Spring Media with a true global presence through an established office network in the UAE and Malaysia. In ensuring access to the high growth markets of Asia and MENA, this move is further strengthened by bolstering Spring Media’s established European stronghold through its Benelux home market. Athletic Sports Group’s business complements Spring Media's leading presence in Scandinavia, DACH, France, the UK and Latin America," explained Spring Media.

"Fight Globe, as part of Athletic Sports Group, is the largest distributor of fight content worldwide and annually distributes programming for more than 750 live sporting combat events, i.e. PFL MMA, Glory Kickboxing, KSW, All Elite Wrestling and ESPN boxing. Athletic Sports Group founders Nino Ockhuysen and Sabine Kesseler will both…