Sportel: "If you want future profitability, you must invest in Africa" (K. Semmelink, NBA Africa)
"The NBA is looking forward to embrace diversity. We invested a lot in NBA Africa and its grassroots programs. We are looking for all commercial aspects on this territory. At a global scale, Africa is significantly behind the rest of the world in terms of sports. But if you are looking for future profitability, you have to invest in Africa,...