Ligue 1: Sport & Co Tobled advertising board LED solution present in 16 stadiums in 2014-15

Sport & Co, a sports marketing agency based in Boulogne-Billancourt (France), launched a new Tobled solution for advertising boards with "Toblerone"-style LED panels behind the goals in August 2014. "16 clubs in Ligue 1 (all except Paris Saint-Germain, AS Monaco, FC Nantes and EA Guingamp) have adopted our solution," said Eric Conrad, president of the Heptacom group, which includes Sport & Co, to News Tank on 20/10/2014.

The telecom group Orange, partner of Ligue 1, is present on the Tobled solutions for the clubs. The panels were developed exclusively for several months with the company JSG Technologies, a media advertising provider. A pair of Tobled panels costs €20,000. "With the additional revenue generated by this support, this price can easily be depreciated over four to five years. We are also beginning to offer Tobled technology in Spain and Italy," said Eric Conrad.

• "The Tobled device, which has the advantage of being able to display multiple advertisers on the same medium, can make the displays more engaging and cleaner presentation behind the goals," said Sport & Co.