Sportel 2022: "We are reaching 90% of 13-24 year olds in over 20 countries" (Anmol Malhotra, Snap)

"Snapchat is a visual communication platform. Our goal is to empower users to express themselves live in the moment and have fun. We have over 360 million daily active users and we are now reaching 90% of the 13-24 year olds in over 20 countries. Our goal is to work with leagues, broadcasters, rights holders, teams and athletes to help them to reach the next generation of fans. We're very excited about the 2022 World Cup. We will have the biggest coverage we have ever had," said Anmol Malhotra, head of sports partnerships at Snap Inc, at Sportel Monaco 2022 on 25/10/2022.

Anmol Malhotra participated in the conference "OTT, Streaming and Social Media", alongside Peter Bellamy, chief commercial officer at Endeavor Streaming, Megna Krishna, chief revenue officer at Magnifi, and Carlos Silva, CEO of C360.

"We have had a very consistent model for many years, with premium access, subscriptions, pay-per-view. But we have seen the trend towards advertising becoming more important in the streaming industry. There are some pretty impressive statistics around advertising revenue growth…