Premier League: Arsenal launches an online store dedicated to the Chinese market

Arsenal FC (Barclays Premier League) launched its official online store in Mandarin dedicated to the Chinese market, announced the club on 17/10/2014. This online store is available on the Chinese e-commerce platform Tmall, the 7^th most visited website in China. Arsenal became the first English club to use this platform.

"We are delighted to be launching the Arsenal e-commerce store for China on the popular Tmall platform with Venue Retail International as our partners," said Simon Lilley, Arsenal’s director of retail. "China continues to be a very important market for Arsenal. The fanbase has grown dramatically as a result of the summer tours (organised in China in 2011) and sustained digital fan engagement through the likes of Weibo and Wechat. The new store will give our fans in China the chance to buy a wide range of official products locally."

• To create this online store, Arsenal has partnered with Venue Retail International, a British company specialising in the licensing of products and merchandise.
• Arsenal already has an official online store for the United States.
  • The…