beIN Sports: Saudi Media Company becomes the group's exclusive advertising agency in MENA
Saudi Media Company, an advertising sales agency, has become the exclusive advertising agency of the Qatari pay-TV group beIN Media Group in the MENA region, announced both parties on 26/10/2022.
The deal is valued at $150m (€149.7m), according to the British news agency Reuters. "The agreement covers over 90 channels, including beIN Sports, the...
