Qatar 2022: "For the first time, we will offer content on Snapchat and TikTok" (F. Pellissier, TF1)

"For the first time, we will offer content on Snapchat and TikTok (during the 2022 World Cup). The daily programme "Téléfoot" is broadcast on YouTube and Facebook and will be available twice a week on Snapchat. On TikTok, there will be short, original clips about the competition," said François Pellissier, executive vice-president business and sports at TF1 group, to the French daily Le Figaro, on 30/10/2022.

TF1 will broadcast 28 matches (out of 64) of the competition organised in Qatar from 20/11 to 21/12/2022. "The World Cup is the kind of popular event that people need in these very difficult times, which will not prevent us from covering subjects related to social and environmental issues in our news editions," said François Pellissier.

Regarding advertising spots on TF1 during the 2022 World Cup, the most expensive is €330,000 for 30 seconds (broadcast at half-time on the final, if the French team qualifies), while the cheapest is €10,000 (before the Qatar - Ecuador opening match), according to the rates presented by the group on 14/06/2022. "Today, our order book is fuller…