Women's football: second edition of FIFA's Benchmarking Report

News Tank Football - Paris - News #269321 - Published on
©  FIFA
2nd edition of "Setting the Pace: FIFA Benchmarking Report Women's Football" - ©  FIFA

• 77% of women's leagues have a title sponsor in 2022, compared to 66% in 2021.
• $2.1bn was generated in international transfer fees in 2022, an increase of 73% compared to 2020.
• Clubs spending more than $100,000 on marketing and activation also have proven to generate on average much higher commercial revenues ($1.1bn) than those spending less than $100,000.

These are some of the key findings of the second edition of "Setting the Pace", the "only women’s football benchmarking report of its kind, providing a comprehensive analysis into the elite women’s football landscape globally," published by FIFA on 28/10/2022.

"In 2022, there has been encouraging signs regarding revenue growth. 7% of all clubs generated greater than $1m of revenue from matchday, broadcast, commercial, and prize money sources, while clubs recorded year-on-year commercial revenue growth of 33%," also said FIFA in this report.

  • "As part of FIFA’s goal to accelerate the growth of women’s football globally, the report features data from 30 of the top women’s football leagues and 294 clubs, and charts the changes
©  FIFA
2nd edition of "Setting the Pace: FIFA Benchmarking Report Women's Football" - ©  FIFA

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