Premier League: Football Manager (video game), official partner of Brentford FC and Everton Women

Football Manager, a football management simulation video game published by the Japanese video game development and publishing company SEGA Sammy, has become an official partner (2^nd level) of Brentford FC (Premier League) from the 2022-23 season, announced the club on 01/11/2022.

As part of this agreement, Brentford FC "will support this month’s launch of Football Manager 23 by running a series of exciting activations and competitions. The Football Manager branding will also feature next to the technical areas and dugouts for the remainder of the season at the Gtech Community Stadium. With SEGA’s European head office being based adjacent to the stadium, the club is also looking forward to working closely with their employees on several community-based initiatives through the Brentford FC Community Sports Trust," said the club.

Football Manager has also extended as an official partner (2^nd level) of the women's team of Everton FC (Barclays Women's Super League) on 25/10/2022, and will therefore "continue to appear on interview backdrops and across content output from the team's…