Formula 1: Amazon Web Services (cloud computing) expands partnership with Formula One Group

Amazon Web Services (AWS), the cloud services division of US e-commerce group Amazon, has extended and expanded its partnership with Formula One Group to become a global partner (1^st level) of the body from 2022, announced the company on 03/11/2022.

The American company has been committed to Formula One Group as an official supplier (4^th level) since the 2018 season. The new agreement "will explore new, unique, and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies," said Formula One. Amazon will also work with the body to develop "sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities."

Amazon joins the ranks of F1's global partners alongside nine other brands: Saudi Aramco (oil), Crypto.com, DHL (logistics), Emirates (airline), Heineken (beer), MSC Cruises, Pirelli (tyres), Rolex (watchmaker) and Salesforce (CRM). In Formula 1, the American group has also been the "official cloud supplier" (2^nd level) of Scuderia Ferrari…