Formula 1: Heineken (beer), title sponsor of the first Las Vegas Grand Prix (USA) on 18/11/2023

The Netherlands-based beer company Heineken has become the title sponsor of the inaugural Las Vegas Grand Prix, to be held in Nevada (USA) on Saturday 18/11/2023, announced Formula One Group on 04/11/2022. The inaugural edition of this urban race will be known as the "Heineken Silver Las Vegas Grand Prix 2023".

Heineken has been a global partner (1^st level) of Formula One Group since 09/06/2016. "Since entering motorsport in 2016, Heineken has been committed to real change around attitudes towards drink driving and re-launched their 'When You Drive, Never Drink' campaign back in May. Heineken has always advocated responsible consumption, with global motorsport partnerships now providing an effective platform to destigmatise responsible drinking. On top of this, Heineken has committed to investing 10%+ of all media budget to supporting these programmes," explained the body.

This is not the first time that the Dutch brewer has attached its brand to a Formula One race: Heineken is already the title sponsor of the Chinese, Mexican, Brazilian and Dutch Grand Prix (since 2020), all four of…