FC Barcelona: ZENB (gluten-free products), regional partner in Japan, the USA & the UK for 2022-2026

ZENB, a gluten-free brand owned by Japanese food group Mizkan, has become a regional (3^rd level) partner of FC Barcelona (LaLiga Santander) "across three key markets Japan, US, and UK" for four seasons (2022-2026), announced the club on 04/11/2022.

As part of the partnership, "Barça and ZENB will co-produce content concentrating on the first team's eating habits with a strong focus on the creation of digital content published on the club's social media channels to reach & engage with Barça fans," explained the Catalan club, which generated €245m in commercial revenue in 2021-22.

"FC Barcelona have both a significant following and knowledge in the three countries where the activities with ZENB will take place. The United Kingdom has a rich footballing tradition, while the club currently has five and eight Barça Academies in Japan and the United States of America respectively," continued Barça. More than 3,000 young players have benefited from the club's programmes in Japan.

• FC Barcelona recently signed an agreement with another food group, Grupo Bimbo (MEX), which became a global…