Bundesliga: Chinese tyre company Linglong Tire partners with FSV Mainz for 2014-15

The Chinese tyre company Linglong Tire has partnered with 1. FSV Mainz 05 (Bundesliga) for the 2014-15 season, the club announced on 20/10/2014.

Linglong Tire receives advertising board visibility at the Coface Arena (capacity 34,000) and hospitality packages. The contract is estimated at €200,000 for 2014-15. Linglong Tire wants to raise its profile in Europe. The company sold 38 million tyres in 2013, and hopes to exceed the 90 million mark in annual tyres sold -- and join the top ten tyre manufacturers in the world -- by the 2020s.

• 1. FSV Mainz 05 generated a record turnover of €76.7m for the 2013-14 season.
  •  This figure was up €8.3 million (up 11.76%) compared to 2012-13 (€68.4m).
• The club posted a net profit of €5m.
• Lotto Sport Italia will replace Nike as the equipment supplier of FSV Mainz 05 in 2015-16, according to several German media outlets on 16/10/2014.

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Linglong Tire

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