Equipment manufacturers: Bjørn Gulden named CEO of adidas & replaced by Arne Freundt as CEO of Puma

News Tank Football - Paris - Appointment #270056 - Published on
©  Puma
Bjørn Gulden (left) and Arne Freundt (right) - ©  Puma

Norwegian Bjørn Gulden has been appointed CEO of adidas AG effective 01/01/2023, announced the German equipment manufacturer on 08/11/2022. Until now CEO of Puma SE, Gulden has been replaced in this position by Arne Freundt, the brand's chief commercial officer, "effective immediately," announced Puma the same day.

Bjørn Gulden, who has been...

©  Puma
Bjørn Gulden (left) and Arne Freundt (right) - ©  Puma

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