ExclusiveMerchandising: an average of 252 products marketed by the 20 Ligue 1 Uber Eats clubs in 2022-23

Ligue 1 Uber Eats clubs market an average of 252 products in their shops, according to Licensing For Growth, an agency specialised in sports licensing and merchandising, which presented a study on the merchandising of these clubs on 09/11/2022.

Paris Saint-Germain has the widest range of merchandise (1,200), ahead of Olympique Lyonnais (more than 850 products). 16 of the 20 clubs in the French championship offer below the average of 252 products.

The merchandising offer of Ligue 1 Uber Eats clubs for men accounts for an average of 33%, all (men, women and children) 31%, children (including babies) 24%, and women 11%. The women's offer "is driven by PSG, Olympique Lyonnais and Toulouse FC which are above 20% whereas 16 clubs are below 5%: a clear sign that women are not a priority target audience. Interesting to note that the audience of the over 60's is completely neglected," explained the agency led by Bruno Schwobthaler.