Qatar 2022: adidas launches first activations including a venue near Paris (FRA) & video campaign

adidas has launched its first activations for the 2022 World Cup in Qatar, including the "Home of Football", a temporary venue in Saint-Denis (on the outskirts of Paris, FRA) and the "Family Reunion" brand campaign featuring its ambassadors, on 15/11/2022, five days before the opening match of the 2022 World Cup (Qatar - Ecuador at the Al Bayt Stadium in Al-Khor on Sunday 20/11/2022, kick-off at 17:00 CET).

The temporary space, which will open its doors on Saturday 26/11/2022, "aims to bring together all football fans in one place to enjoy and share exciting experiences related to sport and culture. Inhabitants and especially young people from the Greater Paris area will have the opportunity to take over the Home of Football. adidas wants to make the facility a place of sharing, of social ties for the communities of the Greater Paris area and for the associations that are members of the adidas Football Collective programme, which will use it to encourage the practice of a more inclusive and equal game," explained the German equipment manufacturer.

The adidas "Family Reunion" video…