Crypto: partnerships with FTX canceled following the liquidation of the trading platform

Golden States Warriors (NBA), MLB, Tom Brady (NFL, USA), Miami Heat arena (NBA), Naomi Osaka (tennis player, JPN), Shaquille O'Neal (ex-basketballer, USA), Mercedes-AMG Petronas F1 Team... The liquidation of FTX pronounced on 11/11/2022 means the end of sponsorship agreements made by the world's second largest online crypto-asset exchange. "This is perhaps the biggest scam in traditional finance," said Alain Broustail, CEO and co-founder of Blockchain-EZ (a blockchain and web3 strategy consultancy), to News Tank Football, on 15/11/2022.

Founded in 2019 by Sam Bankman-Fried (known as "SBF"), 27 years old at the time, FTX had accompanied its development on the market by signing numerous sponsorship agreements for a total estimated amount of around $300m. "The vast majority of these sums will never be paid," said Alain Broustail.

Sports personalities such as Naomi Osaka (tennis), Stephen Curry (Golden States Warriors), Shaquille O'Neal and Trevor Lawrence (Jacksonville Jaguars, NFL) had also invested in FTX. The Bahamas-based company acquired the naming rights to the US esports team…