Qatar 2022: an average of 212 products offered by the 17 federations with an official store

The Football Associations/Federations whose teams have qualified for the 2022 World Cup market an average of 212 products on their official online store, according to Licensing For Growth, an agency specialised in sports licensing and merchandising, which published a study on the "merchandising offers of participating nations" on 17/11/2022.

Out of the 32 participating countries, it is "very surprising to see that 1 month before the start of the world Cup, 15 NA's (national associations) did not have an official online shop. We contacted all of them by mail to enquire about the situation and to ask for the official online shop details in case we missed it. Only Serbia responded indicating that they still working on it and hoping to launch during November," said Bruno Schwobthaler, CEO of Licensing For Growth. Brazil is among the national teams without an official shop.

With 925 available products, the German team leads the ranking, ahead of the USA (745) and England (565). France is in fifth place, with 399 products in its official shop.

In terms of the diversity "the nations with…