Qatar 2022: a social campaign deployed each matchday by FIFA, in collaboration with the UN

"In line with the approach adopted in all tournaments, FIFA, together with three United Nations agencies (UNESCO, WFP and WHO), will run a range of campaigns during the FIFA World Cup Qatar 2022 to send messages promoting health, unity and non-discrimination to the billions of worldwide viewers across multiple channels," announced the International Federation on 19/11/2022.

"These campaigns have taken into account feedback received from our member associations who, like FIFA, are committed to using the power of football to effect positive change around the world. Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact. These will be run together with FIFA's partner agencies from the United Nations, including the United Nations Educational, Scientific and Cultural Organization, the World Food Programme and the World Health Organization," explained the body.

"Messaging opportunities will be provided to the participating teams via the team captains' armbands during matches, with supporting content being displayed on LED screens…