Qatar 2022: Betano, European regional supporter & FIFA's first betting partner

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become a "regional supporter" of the 2022 World Cup for Europe, announced the brand on 21/11/2022.

Betano thus becomes the first sports betting operator to enter into a commercial partnership with FIFA. As part of the partnership, the brand belonging to Kaizen Gaming, will benefit from the third level in the competition's sponsorship hierarchy, behind the FIFA partners and the official sponsors of the World Cup.

FIFA, which has sold all of its sponsorship packages for the tournament, has also announced three other new regional supporters: YouTube (video content platform, USA), Visit Las Vegas (tourism board, USA) and Fine Hygienic Holding (disinfectant products, JOR/UAE), on 21/11/2022.

• Betano extended its partnership with FC Porto Activity: Portuguese professional sports club Main partners: • Betano (betting operator): main shirt sponsor (2022-2026) • Super Bock (beer) • New Balance (equipment supplier) until 2024-25 … (Liga Portugal Bwin Portuguese first division (18 clubs), of which the…