Qatar 2022: France's partners focus their activations on societal issues

The first match of the French football team against Australia (4-1 victory, group D, on 22/11/2022) was an opportunity for the sponsors of the French Football Federation to activate their partnerships at the start of the 2022 World Cup in Qatar.

Of the 14 partners of the FFF, no brand has made reference to the Emirate of Qatar in their official...