ExclusiveQatar 2022: "Our goal is to help brands reach their audience" (I. El Bouayadi, Twitter France)
"The 2022 World Cup is an unmissable event on Twitter, which is a platform that buzzes with every sporting event. Our role is to support brands so that they can express themselves as they wish and in the right conditions. We offer them three formats: sponsored video, a pre-roll before a publisher's content and our 'Twitter Takeover' solution...