Italy: Infront Sports & Media is now a commerical advisor to the Italian Federation until 2018

Infront Sports & Media is now a commercial advisor to the FIGC (Federazione Italiana Giuoco Calcio, the Italian Football Federation) until 2018, announced the federation on 23/10/2014.

Infront will work alongside Gruppo 24 Ore, the Italian media outlet specialising in economic and financial information as commercial advisors to the federation, with a focus on "enhancing the positioning and brand value of Italian football on an international level." The contract with Infront guarantees €57m in sponsorship revenue for the FIGC by 2018, or €14.25m per season, according to the Italian press.

• "As opposed to the FIGC’s previous approach, the focus of this advisory partnership is international. We will jointly work on enhancing the positioning of the Italian national team brand amongst other major football nations," said Marco Bogarelli, president of Infront Italy.
• "Gruppo 24 Ore is close to the needs and interests of major companies and will assist in exporting their brands outside Italy through the alignment with the prestige of Italian football,” said Marco Bogarelli.