Qatar 2022: Heetch (taxis), 100 free rides for each goal scored by a Blue from the Parisian suburbs

For each goal scored during the 2022 World Cup by a French national team player from the Paris suburbs, Heetch will be offering the first 100 journeys ordered on its app from one of its departments (Seine-et-Marne, Yvelines, Essone, Hauts-de-Seine, Seine-Saint-Denis, Val de Marne and Val d'Oise) for free, according to the French taxi service platform on 20/11/2022.

Although it is neither a partner of the FFF nor of the competition, Heetch is deploying several ambush marketing operations in connection with the World Cup. In addition to free rides, the taxi operator is also offering a "match bonus" to its drivers on duty during the French team's matches: no commission is applied to their rides, the price of which is thus paid back to them in full.

"At Heetch, sport is part of our DNA, as are the suburbs. So, as the most famous football competition is about to begin, it seemed obvious to us to participate... but in our own way: namely, to pay tribute not so much to the event itself as to those who make Heetch happen on a daily basis," explained Renaud Berthe, marketing director at…