Qatar 2022: 38 advertisers visible on TF1 during France's first match (versus 58 in 2018, -36%)
"On the occasion of Les Bleus' first match (France - Australia, 4-1, Tuesday 22/11/2022, kick-off at 20:00 CET) as part of the 2022 World Cup, 38 advertisers were featured on TF1 (on screens before, during and after the match), compared to 58 during their first match of the 2018 World Cup (-36%)," according to data published by the consultancy...
