Qatar 2022: over 1 billion cumulative views for the first 16 matches on beIN Sports MENA (+113%)

beIN Media Group recorded more than one billion cumulative views for the opening ceremony and the 16 games on Matchday 1 of the 2022 World Cup in the MENA zone, an increase of 113% compared to the same matchday of the competition during the 2018 World Cup (also broadcast by beIN in MENA), announced the Qatari pay-TV group, on 30/11/2022.

"More than 111 million viewers tuned in for the Opening Ceremony (almost six times more than in 2018), while a cumulative total of more than 900 million watched the tournament's first 16 group stage games. Between 20 and 27/11/2022, the published content across the eight days generated an enormous 1.7 billion impressions - more than seven times the 235 million generated across the entire 2018 World Cup. The broadcaster's video posts in particular were viewed more than 330 million times, almost triple the number of views generated across the whole month of the 2018 tournament (121m)," said the Qatari group.

99.2 million viewers watched the opening match Qatar - Ecuador (0-2), "an increase of 86% compared to the opening match in Russia, and only…