Qatar 2022: Coca-Cola, the most represented brand among a total of nearly 500 sponsorship deals

FIFA, the Qatar 2022 Organising Committee and the 32 football associations/federations represented at the tournament have signed nearly 500 sponsorship contracts for the 2022 World Cup, according to data compiled by News Tank Football as of 30/11/2022.

The football associations have a total of 467 sponsorship contracts. The International Federation has 12 "FIFA partners" and seven official sponsors dedicated to the event, while the Qatar 2022 Organising Committee has a dozen "regional supporters".

With 10 federations under contract, Coca-Cola is the most represented brand (excluding equipment manufacturers). The American beverage group is also an official sponsor of the World Cup and the partner of the FIFA "Trophy Tour" (a global tour of the competition's trophy).

• The partners listed are those present on each federation's communication media (official documents, website and communication on social networks).

Qatar 2022: nearly half of the federations' partners are based in Europe

• 390 different brands are represented alongside the 32 federations.
• They come from 49…