Equipment manufacturer: Henriette Leparoux appointed chief marketing officer for Le Coq Sportif

Henriette Leparoux has been appointed chief marketing officer for the French sports equipment manufacturer Le Coq Sportif, on 29/11/2022.

"I am very pleased to announce my new position as chief marketing officer for Le Coq Sportif! An iconic French brand that needs no introduction. Official partner of the Paris 2024 Olympic and Paralympic Games, the French rugby team and many others! Together we are entering an era of acceleration, backed by the colossal work carried out by the Le Coq Sportif teams over the years. We are talking about a very high level. For me, it is the feeling of reaching the Olympic level after years of training and competition," said Leparoux on her LinkedIn account.

Henriette Leparoux has previously worked in the marketing departments of other equipment manufacturers, at Mizuno (between 2007 and 2013), New Balance France (between 2000 and 2007) and Reebok (between 1994 and 2000).