Ligue 1: Kia launches viral video for its 10-year partnership with Girondins de Bordeaux

Kia, the Korean car manufacturer and main shirt sponsor of FC Girondins de Bordeaux (Ligue 1), has launched a viral video to celebrate its 10 year partnership with the Bordeaux club on 23/10/14.

The video is distributed via Kia digital media (Facebook, Twitter, Youtube), and debuted on 23/10/14. It will also appear on the giant screens of Stade Jacques Chaban-Delmas (capacity 34,700 seats) during each home match of the 2014-15 season. Three Girondins de Bordeaux players -- Jussiê (BRA), Gregory Sertic (FRA-CRO) and Maxime Poundjé (FRA) -- plus manager Willy Sagnol star in this video that also marks the launch of the new slogan of the Kia brand for its media communications with the club: "Elegance guaranteed."

Kia, shirt sponsor of Bordeaux since 2006

• The Korean manufacturer has renewed its sponsorship deal with the Bordeaux club until the end of the 2014-15 season.
  • Kia has been the shirt sponsor since the 2006-07 season.
  • In addition to its financial commitment, the South Korean manufacturer, acquired in 1998 by Huyndai Motors, provides Kia vehicles to the club.
• Kia is…