Premier League: Aston Villa launch augmented reality app connected to the club's printed media

Aston Villa FC (Barclays Premier League) launched the AR Viewer, an augmented reality application which connects to the 2014-15 printed media of the Villans, the club announced on 27/10/2014. The application is available on iOS and Android platforms for smartphones and tablet users. The app connects 3-D animations of the Aston Villa players and other digital content with the traditional data in the printed programmes of the club.

To use this application, the user must scan the club's logo on different pages of the catalog. Other activations in augmented reality will be implemented "over the coming months for the ARs around the stadium and in club media," announced Aston Villa.

2014-15 Aston Villa catalogue connected to an augmented reality application