Premier League: Chinese company IVC (nutrition) becomes a regional partner of Manchester United

IVC, the Chinese company specialising in nutrition products, became a regional partner of Manchester United FC (Barclays Premier League), the club announced on 27/10/2014. The multi-year contract covers at least the 2014-15, 2015-16 and 2016-17 seasons.

The company, founded in 1955, is the first Chinese "wellness" partner of the English club. The image of Manchester United will be used for communication campaigns of the brand: the club's logo will appear on the packaging of several products from the Chinese company. IVC is the 20^th regional partner of the Red Devils.

• The club has more than 108 million Chinese fans on various social networks, it stated on 27/10/2014.
• Manchester United recorded a record turnover of £433.2m (€543.1m) during fiscal year 2014 (from 01/07/2013 to 30/06/2014).
  • Up 19.3% compared to 2013.
• Sponsorships enabled the Red Devils to garner £135.8m (€170.2m) in revenues in 2014.
  • An increase of £44.9m (€56.3m), up 49.4% compared to 2013 (£90.9m, €114m).

Revenue of Manchester United FC