"The French market is one of our most important markets in Europe" (T. Lanis, Puma France)

"The French market is one of our most important markets in Europe. We are doing very well there. We recently shared studies on the weight of Puma on the feet of Ligue 1 Uber Eats players and we have record levels of market share in the football boots market. As a result, Puma France is one of the strongest subsidiaries within the brand," said Thomas Lanis, marketing director of Puma France, to News Tank Football on 29/11/2022.

In France, Puma is the supplier of three Ligue 1 Uber Eats clubs (Olympique de Marseille, RC Lens and Stade Rennais FC). The German brand is also present in basketball with three Betclic Elite clubs (Metropolitans 92, Le Mans Sarthe Basket, Cholet Basket) and Tango Bourges Basket (LFB).

"The choice of the clubs we partner with is based on our discussions with them, shared values and the desire to work together. It is all a question of balance between the contribution a club represents in terms of image, representation and association for our brand, the economic potential of the contract and the expected cost. Some clubs have specific requirements in terms of…