Paris Saint-Germain: CBet (sports betting), regional partner in Latin America for 2022-23

The sports betting operator CBet has become a regional partner (5^th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for the 2022-23 season, announced the club on 05/12/2022.

"As part of this agreement, CBet will be able to associate its brand with the Parisian club, whose popularity on the American continent continues to grow exponentially. CBet will also benefit from the 'Digital Overlay' system (geolocalised advertising) installed at the Parc des Princes (Paris, FRA), which will allow the brand to be visible to Latin American spectators during Paris Saint-Germain's home matches," said the club. Both parties "will provide the club's millions of fans in Latin America with innovative and exclusive content," said Marc Armstrong, chief partnerships officer at Paris Saint-Germain.

This is the second regional partnership between the Parisian club and a sports betting operator since the start of the 2022-23 season, after one with 1xBet (CYP) for three seasons (2022-2025) in the African and Asian markets, which was officially signed on 03/08/2022.

• Paris Saint-Germain…