Germany: Saxoprint (printing) could acquire the naming rights to the stadium of Dynamo Dresden

Saxoprint (printing) could acquire the naming rights to the stadium of SG Dynamo Dresden (GER, 3.Bundesliga) from January 2015 to 2017, according to several German media outlets on 28/10/2014. The contract was negotiated by Sportfive Germany.

Saxoprint, based in Dresden (Saxony, Germany), also the shirt sponsor Tours FC (FRA, Ligue 2) in 2013-14, would replace the gas supplier Glücksgas. The energy company currently holds the namings rights the 30,200-seater stadium from 2010 to June 2014. The proposed Saxoprint contract is estimated at €250,000 per year. This amount could be reviewed if the club gets promoted to the 2.Bundesliga in 2016 or 2017.

• The stadium is owned by the City of Dresden, but the club would receive the allocation for the naming contract.
• The stadium, opened in 1923, was renovated between 2007 and 2009.
• SG Dynamo Dresden had an average attendance of 27,000 spectators in 2013-14, the season the club finished in 17^th place (out of 18) in the 2.Bundesliga.
• Relegated to the German third division, the club, in the former East Germany, has more than 10,000 season…