FC Barcelona: WhiteBit (crypto assets), global partner for three seasons (2022-2025)

WhiteBit, a Ukrainian cryptocurrency exchange platform, has become a global partner (2^nd level) of FC Barcelona (LaLiga Santander) for three seasons (2022-2025), announced the club on 13/12/2022. The agreement covers all the club's sports teams: men's and women's football, basketball, handball, roller hockey and futsal.

As part of this partnership "FC Barcelona and WhiteBit plan to implement a range of joint online and offline activities to bring together the crypto industry and professional sports. The actions planned for this new partnership include creating digital content to raise awareness about both entities among the general public and to generate higher engagement with Barça fans, as well as the platform featuring on the Spotify Camp Nou (Barcelona, ESP) LED screens during matchdays," explained the Catalan club.

In addition to the sports sections, WhiteBit plans activations with Barça's esports team, including "via backdrops during live competitions, and with pre and post-game content," added the club. The cryptocurrency exchange platform will also collaborate with the Barça…