Qatar 2022: 120 advertisers generated €75.8m via advertising on TF1 during the group stage
"Over the 16 matches in the group stage (from 20/11 to 02/12) of the 2022 World Cup, 120 advertisers communicated on the advertising screens framing the broadcasts on TF1 and generated €75.8m gross, i.e. an average of €4.7m per match," according to data published by the consultancy firm Kantar, on 14/12/2022.
"751 spots were broadcast (ranging...