Qatar 2022: 10.4 million new followers for Kylian Mbappé during the World Cup

Kylian Mbappé (Paris Saint-Germain, Ligue 1 Uber Eats), is the player selected by Didier Deschamps to play for France during the 2022 World Cup, that accumulated the most new followers on social media (Facebook, Instagram and Twitter) with over 10.4 million new fans registered between the beginning of the competition on 20/11/2022 and its end on 18/12/2022, with Les Bleus' defeat in the final versus Argentina (3-3, defeat 4-2 on penalties), according to News Tank Football data, on 19/12/2022.

The striker, who scored a hat-trick in the final, is 7.4 times more popular than Karim Benzema (Real Madrid CF, LaLiga Santander), who left Qatar injured before France entered the competition, who has gained just over 1.4 million new followers across the three platforms during the same period. Olivier Giroud (AC Milan, Serie A TIM), completes the podium, with 704,269 new followers.

Kylian Mbappé posted the best growth in absolute value on all three platforms (+9.7 million on Instagram, +1.2 million on Twitter, and +1 million on Facebook) but only has the highest number of total followers on…