DFB: IMG appointed exclusive sponsorship agency in the APAC region

The Deutscher Fussball Bund (DFB) has appointed IMG, a global sports, events and talent management company, as its exclusive sponsorship agency for the APAC region, announced the German body on 19/12/2022. As part of the agreement, IMG will advise and identify potential new sponsors for the DFB in the region.

"We manage almost all of our commercial sales in-house but are excited to handle sales in Asia and especially in China with the expertise and excellence of renowned partners such as IMG to secure a vast portfolio of DFB partners worldwide. Having a committed partner helping us identify opportunities regionally overseas will secure great visibility of the DFB brand outside our natural habitat," said Henning Wegter, senior head of sales and partner management at the DFB.

The agreement reinforces IMG's sponsorship portfolio in football. The agency also acts as the sponsorship agency for the Copa Libertadores and Copa Sudamericana in South America, LaLiga in Spain (agreement signed on 13/12/2018), Liga BBVA MX, the Chinese Super League (CSL), and Real Madrid CF (LaLiga Santander).

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