Brazil: Huawei becomes shirt sponsor of Santos FC until the end of the 2014 season

Huawei, the Chinese information technology and communications group, became the main shirt sponsor of Santos FC (Brazilian Serie A) until the end of the 2014 season, announced the former club of Pelé and Neymar on 28/10/2014. Huawei replaces Brazilian bank BMG, who was the shirt sponsor during the 2013 season.

Huawei has production units in Brazil, a market that the group has invested since 1999. Huawei achieved a worldwide revenue of €29.87bn in 2013, of which €1.17bn was in Brazil. The company, which achieved 66% of its 2013 sales outside of China, wants to strengthen its sales of electronic products (mainly smartphones and tablets).

• 75% of Huawei's business in 2013 related to the services to telecom operations and services.
• The Brazilian language school CNA remains present on the shoulders of the Santos shirt, and Corr Plastik, a company specialising in building products, remains present on the shirt sleeves.
• Santos FC, currently under contract with Nike, is in negotiations with the US sports equipment brand Under Armour.
  • The supplier could pay an estimated 20 million reais…