Belgium: Allianz becomes partner of RSC Anderlecht until 2016-17

News Tank Football - Paris - News #27466 - Published on
©  RSC Anderlecht
©  RSC Anderlecht

The German insurance company Allianz became a partner of RSC Anderlecht (Jupiler League, BEL) until the end of the 2016-17 season, the club announced on 24/10/2014.

Allianz receives advertising board visibility during matches at the Constant Vanden Stock Stadium (capacity 26,300) in Brussels, as well as hospitality packages. The contract represents the first agreement of the insurer in Belgian football.

  • "This is an important step in enhancing our reputation with the public in Belgium. In this way, we hope to further strengthen our market position as a global insurer," says Wilfried Neven, president of the management board of Allianz Benelux, on 24/10/2014.
  • BNP Paribas-Fortis, shirt sponsor for RSC Anderlecht, has extended its contract with the club until 2016-17, on 14/03/2014.
    • The Belgian subsidiary of the BNP Paribas Group has been a sponsor of the club since 1981.
    • The 2011-2014 agreement is estimated at €4m per year.

©  RSC Anderlecht
©  RSC Anderlecht

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode