Qatar 2022/France: 162 brands generated €151.5m via adverts broadcast on TF1 during the competition

During the 28 matches and three ceremonies of the 2022 World Cup broadcast in France on TF1, 162 advertisers generated €151.5m via 1,292 spots visible on the advertising screens framing the broadcasts (before, during and after the matches), according to data published by the consultancy firm Kantar on 20/12/2022.

This amount is up 37% compared...