Qatar 2022: a cumulative audience of 5.4 billion viewers on beIN Sports in the MENA region (+135%)

BeIN Media Group has recorded a cumulative audience of 5.4 billion viewers on its channels for the 2022 World Cup in the MENA region, an increase of 135% compared to the cumulative audience for the 2018 World Cup in the same geographical area (2.3 billion viewers, also broadcast by beIN Media Group), announced the Qatari pay-TV group on 27/12/2022.

"Average TV viewership per match throughout the tournament saw a significant rise in 2022 reaching 80.6 million, compared to that of 36.2 million for 2018's coverage. beIN's social media also posted record numbers with online video views reaching 1.1 billion compared to 121 million in 2018, and an even more impressive 5.5 billion impressions resulting in 400 million interactions (not including SnapChat), compared with 235 million impressions in 2018 that resulted in 40 million interactions," explained beIN Media Group.

BeIN Media Group held the exclusive full broadcasting rights for the 2022 World Cup in the MENA region. 22 of the 64 matches of the competition were broadcast free-to-air by the Qatari group. The final was also broadcast…