Tour de France: launch of a collection of NFTs representing the 21 stages of the 2023 edition

"The Tour de France is launching its first collection of digital collectibles representing the 21 stages of the Tour de France 2023 (from 01 to 23/07/2023)," announced Amaury Sport Organisation, the organiser of the cycling competition, on 03/01/2023. These NFTs will be accessible via a dedicated online platform from 09/01/2023.

"The digital collectibles will represent the 21 stages of the 2023 Tour de France route through a 3D animation of each stage. All these digital collectibles will be accessible for free to the general public. In order to obtain these digital collectibles, fans will have to take part in online quests (quizzes, challenges, social media activities…) to earn points over the course of 21 days. At the end of those 21 days, the highest-ranked participants will receive a digital mystery box containing one of these official Tour de France 2023 collectibles," explained ASO.

"Among them, 21 randomly chosen ones, defined as 'Unique' (one for each stage), will give their owners an access to a VIP experience for the 2023 stage in question. At the end of this initial…