FC Barcelona: Daka (trading cards), regional partner in China for 3 seasons (2022-2025)

Daka, a Chinese trading card manufacturer, has become a regional partner (3^rd level) of FC Barcelona (LaLiga Santander) in China for three seasons (2022-2025), announced the club on 05/01/2023.

The two parties will work on the creation of trading cards signed by the Catalan club's players. As part of the agreement, Daka will also benefit from "the presence of the brand on the virtual LED boards around the pitch that viewers in China will see during the broadcast of the matches, access to shirts used by players to be able to create this exclusive product that will be offered to fans along with the trading cards, and the development of audiovisual and digital content with Barça," explained the club.

"The agreement has been arranged from the club’s office in Hong Kong (opened in 2014) and confirms Barça as a brand that sparks great interest among fans in China," added the Spanish club. FC Barcelona has been the most popular European club on social networks in the country for three consecutive years, according to the annual Red Card report by the Chinese agency Mailman Group.